The first secret of design is … noticing!

I just finished watching this great talk from Tony Fadell, at TED this year. Tony is the Lead Product designer of the iPod and of the NEST Thermostat. This talk is thoroughly enjoyable and it does a great job of getting a simple  message across: why is Product Design and UX so important today?

Tony takes us through his design principles in the typical 18-minutes TED format. He does it with great passion and emotional intelligence. What is Habituation? Why do we get annoyed at problems and then stop caring? Why is it so important to notice the tiniest details? Why sometimes the solution involves taking a step back and looking at the problem together, as a whole? Why do we need to think like young people to get a fresh perspective?
It is great to see how Tony can deliver this message with superb simplicity and clarity.