Having worked more than 13 years as either an Information Architect, User Experience Designer and HCI researcher, I accepted the invite from the organiser of UCD 2013 London to discuss what I learned by doing user centred design client- and agency-side.
- How does it differ?
- Does the agency engagement model allow a true user centred design process?
- Do agencies need to change the way they engage with their clients to create great products and services?
- What is our role in shaping the future of our practice?
Some answers can be found here