Solving the UX Puzzle

Having worked more than 13 years as either an Information Architect, User Experience Designer and HCI researcher, I accepted the invite from the organiser of UCD 2013 London to discuss what I learned by doing user centred design client- and agency-side.

  1. How does it differ?
  2. Does the agency engagement model allow a true user centred design process?
  3. Do agencies need to change the way they engage with their clients to create great products and services?
  4. What is our role in shaping the future of our practice?

Some answers can be found here

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